Came for the Azure support, stayed for the expertise
Timely started as an appointment booking engine for beauty businesses and expanded into full, end-to-end business management software. It considers itself part of the beauty industry, not a tech company.
The company’s Head of Platform Engineering, Dave Curlewis, says they first reached out to Parallo in response to a clear-cut issue. They were growing fast and needed additional support to ensure that platform issues were dealt with swiftly.
“We were dealing with a couple of gnarly tech issues, and with no level of premium support, our support tickets were having to wait in the queue. It was painful,” says Dave.
This was a serious business risk for Timely during a phase of fast-paced growth and opportunity. They needed to be sure their platform issues could be solved quickly. Dave says they had two options – pay for premium support or work with a specialist partner to manage and remove platform related distractions. The decision, in the end, was easy.
“As well as that premium-level support, Parallo is so easy to get hold of; they speak the same lingo and could offer a bunch of other stuff as well.”
Leveraging Parallo smarts to grow
It wasn’t until Timely and Parallo began working together that Dave realised the true value of that “other stuff”. Dave says he was “pretty impressed” with Parallo’s high-level capability early on.
“I was meeting with the senior architects and security people. Having that experience in the team was extremely valuable for me,” says Dave.
With Parallo supporting his strategic planning and technical decisions, he could more readily focus on product and growth. Other people in Dave’s team also “made good use” of Parallo’s expertise, but when Timely leadership began quietly prepping the company for sale, that support came into its own.