Next Gen User Experience Optimisation

Introducing PERFORMANCE cloud monitoring and observability service for SaaS providers, ISVs and software creators – designed to help you deliver exceptional user experience and grow your business.

Built on almost a decade of helping clients accelerate their cloud journeys by optimising cloud and application architecture, configuration and processes, PERFORMANCE is the next generation cloud monitoring and application performance optimisation service.

It’s designed to improve end user experience outcomes for SaaS providers, ISVs and software creators.

CTO James Brookbanks is “incredibly excited” about the value the new service will start delivering to customers almost immediately.

“It’s about bringing together detailed insights so customers can closely track their application performance, availability and identify issues impacting user experience. This helps them improve retention and reduce churn.”

The service goes beyond dashboards to deliver:

• Real-time monitoring:  Gain instant visibility of your application performance and user experience.
• Proactive issue resolution:  24/7 support for critical incidents to reduce downtime and minimise service disruptions
• Insight into user experience:  Proactive recommendations and roadmaps to improve user experience and reduce frequency of alerts.

Tim Aplin, Parallo Cloud Engineer, says the service meets the needs of SaaS/ISV as well as enterprise and corporate customers who are building software and driving innovation in their businesses.

“We made the decision to extend what we already offer to provide more insight, higher levels of detail and move towards a unified solution that could handle multiple cloud providers, placing the user experience at the core.” he explains.  

To support this, Parallo partnered with Datadog, a best-of-breed monitoring solution, and has backed the PERFORMANCE service with highly trained people to provide support, guidance and insight to meet the complex demands of modern software development and deployment, ensuring your applications run smoothly and efficiently.

Seamless user experiences online and off

According to Katerina Thomas, Parallo’s GM Market Strategy, organisations need more support to meet changing consumer expectations.

“Consumers are demanding great user experience across physical environments and digital touchpoints,” she says. “Whether the organisation is B2B or B2C, the user experience directly impacts customer retention and revenue growth.”

Perfecting the omni-channel approach is also how organisations can differentiate themselves in their markets, and the reason behind so many businesses investing into internal dev capability and software development.

Improved return on your investment into observability

Many organisations invest in observability and APM tooling to understand user experience and identify service disruptions or performance issues. Tooling alone can sometimes cost hundreds of thousands of dollars, and some organisations run multiple tools in parallel.

Even then, the tools may not be delivering the outcomes required.

“The challenge for many of our customers is that they don’t have the capacity or capability in-house to effectively configure and manage the tooling, provide response to the events or understand the insights.” says Katerina.

By contrast, with PERFORMANCE, customers get the technology and expert support from our specialised team.

“We walk with them side-by-side on their journey, providing support when they need it and peace of mind that their users, application and ultimately their business are in safe hands,” says Tim.

“The flexibility of the PERFORMANCE service makes it cost effective, whether customers just want a single place to look at basic metrics, replicate a user journey, or see real-time custom metrics, they can buy just the monitoring and support they need and opt out of anything they don’t,” he adds.

Centering the end-user

James says this service is just one of many in the next generation of Parallo's managed services dedicated to helping organisations focus on the linchpin of growth and profitability – their customers.

“I really enjoy seeing the positive impact we are making on our customers businesses and their customer experiences."

If you want to understand your user experience, improve your customers experience or learn more about PERFORMANCE please reach out to the Parallo Team for a demo.